Friday December 10th, 2021 emotur admin

Use the methodology of social network analysis

Sergio Moreno Gil and Tatiana David Negre, members of the Laboratory #EMOTUR of the Faculty of Economics, Business and Tourism #FEET and the University Institute of Tourism and Sustainable Economic Development #TIDES from the University of Las Palmas de Gran Canaria #ULPGC, presented at the #ICMarkTech’21 the EMOTUR Lab Workshop, consisting of several interventions related to the various neuromarketing techniques of the laboratory, as well as the practical explanation of the technique of #Face Coding, an analysis tool for facial expressions and emotions.

Likewise, Tatiana David Negre presented the results of the research carried out together with Juan M. Hernández, Sergio Moreno Gil and Antonia Correia, entitled “Use of the social network analysis methodology to study the image of tourist destinations”.

The International Conference on Marketing and Technologies #ICMarkTech’21 which took place on December 2, 3 and 4 in Tenerife, was organized by the Faculty of Economics, Business, and Tourism of the University of La Laguna #ULL. With the participation of Tatiana David Negre and Sergio Moreno Gil as members of the local organizing committee of the University of Las Palmas de Gran Canaria.


Image: ICMarktech’21