The influence of gastronomy on the emotions of tourists

At EMOFOOD Lab we use neuromarketing tools with the aim of learning the influence that gastronomy has on a tourist’s emotions, on their experience at the destination, and during the post-trip phase. In the laboratory, in addition to analysing digital gastronomy, we also design products and experiences related to eno-gastronomy, enhancing the identity of destinations and their integration into the value chain.

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