Spain Living Lab – Smart Tourism
Application of artificial intelligence, metaverse, and neurotechnology to transform tourist behavior and enhance operational performance in the sector.
Application of artificial intelligence, metaverse, and neurotechnology to transform tourist behavior and enhance operational performance in the sector.
Duration:
2024–2026
Research Team and Participating Entities:
University of Las Palmas de Gran Canaria (ULPGC)
University of La Laguna (ULL)
SPV SCALA S.L.
Fundación Canaria Living Lab for Research (FCLL)
Official Start Date: January 1, 2024
End Date: March 31, 2026
Main Objectives of the Project:
- Develop 15 proof-of-concept intelligent agents applied to tourism.
- Deploy 450 Living Labs across Meta Labs and Business Labs.
- Capture unique data from tourists and frontline employees (voice, image, video, eye tracking, emotional tone).
- Apply frontier technologies: LLMs, NeRF, Gaussian Splatting, and photorealistic digital twins.
- Optimize tourism employee training through simulations and real-time performance evaluation.
- Promote sustainability, operational efficiency, and digitalization in tourism SMEs.
- Generate high-value scientific datasets for R&D in neurotourism and digital behavior.