Education
The EMOTUR Lab offers the opportunity for additional training through courses delivered by our researchers. These training programs allow you to explore the latest neuromarketing techniques.
Through the organization of workshops, courses, and masterclasses, we support students, researchers, professionals, and organizations in implementing these innovative methods.
Máster in Tourism and Sustainable Development
The Master’s in Tourism and Sustainable Development, offered by the TiDES University Institute at ULPGC, prepares you to transform the sector with an innovative, sustainable, and impactful perspective. With classes taught in English and students from all over the world, this master’s program combines specialized training, international projection, and direct connection to the job market.
If you are looking for a career with purpose, from one of the most important tourist destinations on the planet, this master’s program is your starting point.
Workshop Case
Sergio Moreno Gil and Tatiana David Negre conducted a workshop at the International Conference on Marketing and Technologies, ICMarkTech’21, focused on the EMOTUR Lab. This workshop included numerous presentations related to the different neuromarketing techniques used in the laboratory, as well as a practical explanation of the FaceCoding technique, a tool for analyzing facial expressions and emotions.
Caso práctico de África: 2025
We integrate neurotourism content into various training programs, enriching them with added value and innovation. A notable example is the course “Tourism and Women in Africa”, delivered by the UNESCO Chair in Tourism and Sustainable Economic Development, the TiDES Institute, and the EMOTUR Lab, in collaboration with the United Nations Development Programme (UNDP).
Across four successful editions (2022, 2023, 2024, and 2025), we have trained more than 50 African women from 15 countries, empowering them through knowledge, leadership, and sustainable tourism practices.
This ongoing initiative reflects our commitment to inclusive education, gender equity, and the transformative power of neurotourism in global contexts.
Gastrotour
Gastrotour is an international initiative aimed at promoting the development of gastronomic and wine tourism in countries such as Georgia and South Africa. The project combines specialized training, digital innovation, and cooperation between universities, companies, and professionals in the sector.
Its main objective is to strengthen the skills of those working in gastro-tourism through personalized learning programs and modern educational resources. In addition, it encourages the use of digital tools to improve the competitiveness and sustainability of gastronomic and wine tourism experiences.
Gastrotour also fosters knowledge exchange between regions and the creation of international collaboration networks. Ultimately, it seeks to establish a sustainable, digital, and locally rooted model of gastronomic tourism that supports the cultural and economic growth of the participating territories.
Pact for Skills
The University Institute of Tourism and Sustainable Economic Development (TIDES) and EMOTURLAB – ULPGC join the European Pact for Skills: Support for Training and Reskilling.
The Pact for Skills is a European initiative aimed at public and private organizations seeking to enhance training and reskilling in response to the challenges of digitalization and environmental sustainability. The University Institute of Tourism and Sustainable Economic Development (TIDES) at ULPGC, through EMOTURLAB, is already part of this Pact.
What does the Pact offer?
Information on training needs.
Guidance on securing funding for training projects.
Opportunities for collaboration with other organizations.
What does joining imply?
Members commit to:
Promoting lifelong learning.
Collaborating with other entities to improve training.
Analyzing labor market needs to anticipate demand for skills.
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