From January 21-23, Emotur LAB will be present at FITUR 2026, the world’s leading tourism trade fair. We are not attending simply to showcase technology; we are there to help industry leaders reposition multi-million dollar decisions regarding infrastructure, routes, destinations, and contracts.
We are the world’s first neurotourism laboratory. Our purpose is to design, test, and validate solutions that transform real customer experiences into applied intelligence for strategic decision-making.
In such a competitive market, we help companies and destinations to:
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Reduce risks during the pre-investment phase.
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Optimize costs in interior design, food & beverage, and outlets.
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Maximize Return on Investment (ROI) by reducing trial-and-error in the design of spaces and services.
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Refine the positioning of destinations and marketing campaigns based on real behavioral data, not assumptions.
At our stand (12I05), we will also feature the Canary Living Lab project, developed within the framework of Spain Living Lab. This initiative applies EMOTUR Lab’s technologies directly in travel agencies, allowing customers to explore, compare, and choose destinations in real-time. It is a tangible application of how our intelligence acts at the critical moment of the purchase decision.
At FITUR, we tailor our value proposition to the various key players in the industry:
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Institutions and Governments: We help manage public investment with greater precision, validating how a destination is perceived and how campaigns impact before launching to improve international positioning.
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Hotel Groups: We enable the validation of new concepts, renovations, and gastronomic offerings before execution, backing every decision with evidence of customer behavior and preferences.
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Cruises, Airlines, and Large Operators: We optimize the design of large-scale experiences and services, improving customer satisfaction and operational efficiency.
See you at the stand?