Monitoring

Content analysis and monitoring of the experimental subjects during the Customer Journey

It allows the analysis of the contents of the main communication channels, evaluation of the reputation of the destination and its main actors, as well as the evaluation and monitoring of the tourist during their experience before and during the trip.

Finally, dashboards and digital observatories are designed that integrate the big data of tourists’ behaviour with the small data of their emotional and physiological responses.

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EMOTUR
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