The EU is supporting tourism by linking jobseekers with employers across Europe, investing in reskilling and upskilling, and supporting the sector’s shift towards jobs that require green and digital skills and other new competences.
Funding programmes further support businesses, training providers and authorities, ensuring a resilient and competitive tourism workforce.
To support these efforts, DG GROW launched an EU-wide campaign on “Jobs and skills in tourism” to raise awareness and attract job seekers, students, and employees to tourism jobs, especially where there are severe shortages (e.g. cooks, waiters, housekeeping staff, office workers, etc.).
All levels of skills are sought for a diverse array of jobs. A dedicated
website, digital
brochure (available in all 24 EU languages) and video (on the website as well as
YouTube) have been published ahead of the summer season. New materials will also be produced to target businesses for the 2024-2025 winter season.