“Important things in life are often invisible at plain sight, for example, emotions, feelings or ideas.”
(Antoine de Saint-Exupéry)

At Emotur we work to understand and make emotions visible in order to make possible that the tourists and residents feel happier.

EMOTUR Lab is a research laboratory of the ULPGC specialised in applying neuromarketing techniques in the tourism sector, by placing a particular emphasis on the digital environment and on the analysis of the tourist experience. We are focused on the neuroturism with an application aimed at sustainability, image and digital environment, well-being and security, covering the whole process of the tourist’s journey and their relationship with the destination.