In EMOFOOD Lab we use neuromarketing tools with the aim of understanding the influence that gastronomy has on the emotions of tourists, on their experience at the destination, and in the post-trip phase.
In the laboratory, in addition to analyzing digital gastronomy, we design products and experiences around eno-gastronomy, enhancing the identity of destinations and their integration into the value chain.
We use experimental developments with variables such as: attention, interest, excitement, memorability with our Eye Tracking, Face Reader, Videowall, physical EEG and Wireless tools.