In this speech, we delve into the innovative field of neurotourism, exploring the pivotal question: why apply neuroscience to tourism? We begin by examining theimportance of understanding the customer experience in depth, highlighting the need for advanced techniques that go beyond traditional methods.
By leveragingneuroscience, we can gain unparalleled insights into tourists’ cognitive and emotional responses, leading to more tailored and effective strategies in the tourismindustry.
Attendance is free but registration is mandatory: cintursinfo@ualpg.pt
