Tourism innovation developed from the Canary Islands continues to strengthen its national reach. Spain Living Lab – Canarias Living Lab, a project coordinated by the University of Las Palmas de Gran Canaria (ULPGC) through TiDES, has been featured in HOSTELTUR, one of Spain’s leading tourism industry media outlets.
This publication represents an important recognition of the work carried out by the project consortium and highlights the value of an innovation model based on experimentation, collaboration and the application of emerging technologies to tourism.
An ecosystem designed to transform tourism
Spain Living Lab – Canarias Living Lab was created to bring applied research closer to the real needs of the tourism sector. Through a collaborative ecosystem involving universities, public institutions, companies and technology partners, the project has promoted new methodologies to accelerate the digital transformation of tourism.
The initiative has created experimental environments where tourism companies and organisations can test innovative solutions before implementing them in the market, reducing risks and supporting the adoption of new technologies.
EMOTUR Living Lab as a key driver of applied research
Within this ecosystem, EMOTUR Living Lab has played a strategic role as a tourism innovation laboratory linked to the ULPGC.
Its technological capabilities have enabled pilot tests, immersive experiences and behavioural analysis methodologies using tools such as:
Eye Tracking
Face Coding
EEG
GSR
Virtual Reality
Artificial Intelligence applied to tourism
These technologies make it possible to generate scientific evidence on how visitors interact with tourism experiences, helping destinations and companies design more competitive, sustainable and personalised products.
Tangible results for the tourism sector
As highlighted by HOSTELTUR, Spain Living Lab – Canarias Living Lab has consolidated a broad innovation infrastructure with national scope. Its results include the development of Living Labs, proof-of-concept activities, pilot experiences, business participation and applied knowledge transfer to the tourism industry.
These achievements demonstrate the value of Living Labs as spaces where universities, companies and public administrations work together to address real tourism challenges through evidence-based innovation.
National recognition and knowledge transfer
The presence of Spain Living Lab – Canarias Living Lab in HOSTELTUR reinforces the visibility of the project and contributes to bringing university-led research closer to the professional tourism sector.
For EMOTUR Living Lab, this recognition strengthens its mission to connect science, technology and industry needs, promoting practical solutions that help tourism organisations make better decisions and improve their competitiveness.
The Canary Islands as a tourism innovation benchmark
This publication confirms the growing interest in innovation ecosystems capable of testing, validating and transferring technological solutions to the tourism sector.
From EMOTUR Living Lab, we will continue promoting projects that connect research with real market needs and contribute to building a smarter, more competitive and sustainable tourism model.
Read the full HOSTELTUR article:
https://www.hosteltur.com/177176_spain-living-lab-un-ecosistema-de-innovacion-turistica-con-proyeccion-de-futuro.html