The global tourism ecosystem is undergoing an unprecedented transformation, driven by the convergence of emerging technologies such as Artificial Intelligence (AI), Virtual Reality (VR), and neuromarketing. In this dynamic context, EMOTUR Lab is at the forefront of innovation, inviting professionals and industry leaders to an exclusive webinar: “Tourism Reimagined: AI, VR & Neurotourism for a Resilient Future”.
A commitment to European Innovation
EMOTUR Lab is not just a research center; it is a Technology Center recognized by the European Union, dedicated to promoting the development and application of advanced technological solutions in tourism. Our commitment to excellence is reflected in our active participation and leadership in large-scale European projects, such as EUROEMOTUR. These initiatives are essential to bridge the gap between theory and practical application, translating research results into scalable solutions that benefit SMEs, destinations, and policymakers across Europe.
International Recognition and Academic Leadership
The quality and impact of our research are endorsed by our prominent presence in the Shanghai Ranking, one of the most prestigious academic rankings worldwide. According to the latest ranking, EMOTUR Lab is proud to be the 2nd center in the European Union in the field of tourism and hospitality. This recognition underscores our position as a global benchmark in tourism research and innovation.
Pioneers in Neurotourism
As the 1st neurotourism laboratory, EMOTUR Lab is exploring new frontiers in understanding tourist consumer behavior. Through technologies such as eye-tracking and emotion recognition, we are developing tools that enable evidence-based management, enhancing the visitor experience and optimizing marketing and destination development strategies.
Webinar: Beyond Theory
The “Tourism Reimagined” webinar will offer a unique opportunity to go beyond theoretical concepts. Practical demonstrations and real-world use cases will be presented on how AI, VR, and neurotourism technologies can be applied to support upskilling, workforce reskilling, and the construction of a stronger, more resilient tourism ecosystem. Attendees will be able to learn firsthand how these tools are being used in the industry and what implications they have for the future of the sector.
Event Details:
Title: Tourism Reimagined: AI, VR & Neurotourism for a Resilient Future
Date: March 26, 2026
Time: 15:00 – 16:30 CET
Format: Online (Webex)
Don’t miss the opportunity to connect with experts, discover innovations, and be part of the conversation that is shaping the future of tourism.