Friday December 17th, 2021 emotur admin

The adaptation of industrial companies to the digital environment

The Ministry of Industry, Commerce, and Tourism of the Government of Spain launches a call for aid for industrial companies in the Canary Islands, with the aim of promoting the adaptation of these companies to the digital environment. The application submission period is open until December 22, 2021, for all interested companies.

#EMOTUR leads a European project called “Euro-Emotur” to support 100 European tourism companies to boost their digital transition, through the use of neuromarketing techniques. Our laboratory, belonging to the Faculty of Economics, Business and Tourism#FEETand the University Institute of Tourism and Sustainable Economic Development #TIDES from the University of Las Palmas de Gran Canaria #ulpgc, focuses on neuromarketing research applied to the tourism sector, giving special importance to the digital environment.