A milestone for EMOTUR Living Lab
EMOTUR Living Lab has been officially accepted as a member of the European Network of Living Labs, the largest international network of Living Labs dedicated to open innovation and user-centred experimentation.
This milestone marks a significant step in the internationalisation of EMOTUR’s research and innovation activities in tourism, experience design, and applied behavioural research.
It also strengthens the role of the Canary Islands as a living environment for tourism innovation, where real users, researchers, companies and institutions collaborate to test and improve solutions in real contexts.
What is EMOTUR Living Lab?
EMOTUR Living Lab is a research and innovation ecosystem focused on tourism innovation, experience design, and user-centred experimentation.
It develops applied research in real environments, combining data, behavioural insights, and immersive technologies to design and validate tourism experiences.
Its approach is based on co-creation with users, enabling the testing of solutions in real-world conditions rather than controlled environments.
What is ENoLL?
The European Network of Living Labs (ENoLL) is an international network that connects Living Labs across Europe and globally.
It promotes open innovation, collaboration, and experimentation in real-life settings, bringing together universities, research centres, companies, public institutions, and innovation organisations.
ENoLL acts as a reference ecosystem for user-centred innovation and real-world testing of solutions.
What does this membership mean?
Joining ENoLL positions EMOTUR Living Lab within a leading international ecosystem of innovation.
This membership enables:
- Access to international Living Lab collaborations
- Participation in European research and innovation projects
- Exchange of methodologies and best practices
- Opportunities for co-creation and experimentation with global partners
- Strengthened visibility within the European innovation landscape
It also validates EMOTUR’s methodological approach to tourism innovation and applied research.
Benefits for the Canary Islands
This membership reinforces the positioning of the Canary Islands as a strategic territory for tourism innovation and experimentation.
It contributes to:
- Increased international visibility
- Attraction of research and innovation projects
- Strengthening of the regional innovation ecosystem
- Development of tourism experimentation environments
- Connection with European innovation networks
Benefits for researchers and partners
For researchers, institutions, and partners, this membership opens new opportunities for collaboration within international networks.
Key benefits include:
- Participation in European innovation projects
- Access to Living Lab methodologies and frameworks
- Collaboration with international research teams
- Opportunities for applied research in real environments
- Increased impact and visibility of research outputs
Benefits for companies and destinations
For companies, destinations, and public institutions, EMOTUR’s integration into ENoLL provides new opportunities to innovate and test solutions in real contexts.
This includes:
- Testing tourism products and services with real users
- Validation of experience design solutions
- Access to innovation ecosystems and funding opportunities
- Co-creation with researchers and stakeholders
- Reduced risk in innovation processes
Looking ahead
Becoming part of ENoLL marks the beginning of a new phase for EMOTUR Living Lab.
The focus will be on expanding international collaborations, participating in European projects, and strengthening applied research in tourism innovation and experience design.
This step reinforces EMOTUR’s mission to develop more sustainable, human-centred, and innovative tourism models through real-world experimentation.