Emotur Lab recently presented the Spain Living Lab – Canarias Living Lab project during the Open Day event it organized, a pioneering initiative that positions the Canary Islands as a leading environment for tourism innovation at an international level.
The project integrates neuroscience, artificial intelligence, and immersive technologies to better understand tourist behavior and enhance the design of tourism experiences. By combining scientific methodologies with real-world applications, this initiative enables a deeper understanding of how tourists perceive, feel, and interact with destinations.
The presentation highlighted how data-driven insights and behavioral science can support more effective decision-making across the tourism sector, from institutions to private companies.
Spain Living Lab – Canarias Living Lab represents a collaborative ecosystem where research, innovation, and industry converge to transform tourism into a more efficient, measurable, and experience-driven sector.
This initiative reinforces the role of the Canary Islands as an international hub for smart tourism and applied research, contributing to the development of more sustainable and competitive destinations.
Additionally, Emotur Lab has been featured in the media as part of this pioneering project, further validating its position at the intersection of tourism, emotion, and data.
Read the media coverage: here