Monday April 29th, 2024 Idairar Bargo

EMOTUR Lab opens its doors in Lanzarote with Turismo Lanzarote!

SPEL-Turismo Lanzarote and the Institute of Tourism and Sustainable Economic Development (TIDES) have presented our EMOTURLab laboratory to unravel the behavior of tourists.

This pioneering initiative will analyze the emotions, preferences and motivations of visitors to Lanzarote and La Graciosa through techniques such as eye tracking, electroencephalograms, virtual and augmented reality.

A leap towards the tourism of the future.


The results of the research carried out in our laboratory will be of great value to design more effective and personalized tourism strategies.

The ultimate goal is to improve the visitor experience and promote a more sustainable and responsible tourism.



Lanzarote, as a tourist destination of reference, is thus positioned at the forefront in the application of neuroscience to tourism.

EMOTURLab becomes a milestone in the commitment to excellence and innovation in the tourism sector on the island.