Call: COS-TOURINN-2020-3-04. COSME Programme 2020. European Commission.
The objective of the Call is to promote digitisation and innovation by tourism SMEs through transnational cooperation and capacity building.
Applicant entity: University of Las Palmas de Gran Canaria
Title: EURO-EMOTOUR: The journey towards digitalisation. Thinking digital tourism through neuromarketing and emotions
Duration in years: 3 (2022-2024)
Principal investigator: Sergio Moreno Gil
• Thomas Guillot. NECSTOUR
• Patricia Picazo Peral. ULPGC
• Arminda Almeida Santana. ULPGC
• Tatiana David Negre. ULPGC
• Yen Elizabeth Lam González. ULPGC
• Carmelo J. León. ULPGC
• Tomaso Comazzi. NECSTOUR
• Tim Fairhurst. ETOA
• Cristina Núñez. NECSTOUR
• Valeria Minghetti. CISET
• Federica Montaguti. CISET
• Erica Mingotto. CISET
• Pasi Tuominen. Haaga Helia
• Aarni Tuomi. Haaga Helia
• Kristian Sievers. Haaga Helia
• Antero Cantador Caballero. OTCI
• Cristina Vera Rivero. OTCI
• Waldo González-Sosa Beltrá. OTCI
• Arran Wiltshire. ETOA
• Rachel Read. ETOA
The main objective of the Euro-Emotur project is to promote the adoption of digitisation and innovation by tourism SMEs through transnational cooperation and capacity building. This will allow the creation of an ecosystem and a digital innovation centre, in addition to improving its competitiveness in the market through digitalisation.
The EURO-EMOTUR project represents an opportunity to change the game in the European tourism industry through digital transition, connecting SMEs with digital technologies through people (tourist emotions) and knowledge (laboratories). Specifically, direct support will initially be given to 60 SMEs from three pilot regions (Canary Islands-Spain; Veneto-Italy and Lapland-Helsinki-Finland) to later expand to reach 100 tourism SMEs from 20 countries and finally to the entire European ecosystem.